„Zahme Vögel singen von Fraaiheit, die wilden fliegen rein.“
"Caged birds sing of freedom, wild ones simply fly."
- Fraai nach C. Aznavour
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Brand ID, Art Direction, Print, Website Relaunch, Store Front
Berlin-based label Fraai Berlin crafts solid wood furniture in a modern, yet industrial style.
The brand stands for genuine craftsmanship, sustainability, and a healthy dose of Berlin charm.
The furniture is sold both online and in their store at berlin interiour institution "Living Berlin".
I have creatively overseen the label for several years, ensuring visual brand consistency.
This included conceptualizing and implementing a consistent visual style for both image and shop photos, producing all print materials (annual catalogs, stationery, both trade fair and window display materials), overseeing the relaunch of the website, and conceptualizing and executing the changing window displays.
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Client: Fraai Berlin
Client: Fraai Berlin
